“Your business is approaching the time when you should have a trusted advisor or advisory board of directors to keep you on track.” My business mentor told me this in my early days of working in a startup business.

The advice remains relevant today. When you approach a time when you are considering adding franchising…

New franchisors often come to us with one of two directives; “write an airtight franchise agreement that I can terminate if my franchisees do not do what I want them to do,” or, at the other end of the spectrum, “we want an agreement that is short, fair and neutral.” The best agreements lie in…

Long-time Larkin Hoffman client Anytime Fitness was featured in a recent Entrepreneur Magazine article discussing its international expansion strategy. When we met them about a dozen years ago, they had fewer than 100 locations. Today, Anytime Fitness and its franchisees have opened more than 4,000 locations, including more than 1,100 gyms in 30 foreign countries.…

Entrepreneurs commonly ask us:

Can I franchise my _________ business?

They may be bakers, brewers, hotel owners, or yoga instructors. Franchising is the business relationship between a “franchisor” (the party that owns a brand) and a “franchisee” (the party obtaining the right to use the brand at another location). The franchisor permits the franchisee to…

The latest entry in the specialty fitness business is a relatively unique concept, Conquer Ninja Gyms. The people behind the brand are Jake Marshman and Zach Braid, who have always had a passion for keeping people healthy and active. They founded the Conquer Ninja concept in 2015 as a place for athletes to train for…