Most people who come to us seeking to franchise their business know nothing about franchising and are usually inquiring because a customer asked if they could buy a franchise or because a friend told them they should franchise their business. The first thing I tell each prospect is that franchising is not easy,…

One of the questions we receive most often from entrepreneurs seeking to franchise their business is how to price their franchise. Most franchisors receive an initial franchise fee, and an ongoing royalty, but how do you determine the amount of these fees? There is no easy answer to this question; and it is more of…

We are fortunate to have worked with Casa de Corazon during the last year to structure and roll-out its franchise system. Casa Franchising offers an early childhood education center under the name, Casa de Corazon. Natalie Standridge, President and owner of the company, developed the brand over…

Running a franchise company is a completely different business than selling products or services directly to consumers.  As a franchisor, you sell the right to use your brand and system (i.e., the franchise) to franchisees who in turn sell products or services to consumers using your brand and system.  Many new franchisors are caught of…